# How big is the Thangadh ceramic cluster in turnover and jobs?

Canonical: https://senseible.earth/answers/thangadh-ceramic-cluster-turnover-jobs-and-associations

A cluster profile submitted to the United Nations Industrial Development Organization (UNIDO) puts Thangadh at about 225 ceramic units, an annual turnover of about rupees (Rs) 150 crores and direct employment for 15,000 people. The unit counts come from a 2009 directory, and two associations speak for the cluster.

## The numbers as printed

- About 225 ceramic units operating, of four kinds: sanitary ware, refractories, wall tiles and art wares. The live Thangadh page lists the counts and the size split.
- Annual turnover of the cluster about Rs 150 crores; direct employment 15,000 people. The profile prints no year for either.
- Two industry associations: Federation of Ceramic Industries and Panchal Association. They organise cluster-level events and represent the cluster in government and business forums.
- Energy cost is about 30 to 35% of the total cost of production.

## What the numbers give per unit and per job

These are my divisions of the printed figures. Rs 150 crores over 225 units is about Rs 67 lakh a unit, 15,000 people over 225 units is about 67 people a unit, and Rs 150 crores over 15,000 people is about Rs 1 lakh of turnover a job. All three are averages across very different sizes, so a 1 tonne a day unit and a 10 tonne a day unit sit far from them.

## A ceiling on the energy bill

If production cost is no more than turnover, which a cluster that is not losing money would meet, then the cluster's energy bill is at most 30 to 35% of Rs 150 crores: Rs 45 to 52.5 crores. This is my reading. The profile does not print an energy bill, and it gives the turnover no year while the unit counts are from 2009, so treat the ceiling as scale only.

## How old the counts are

A footnote says the unit numbers are taken from the Thangadh Ceramic Directory published in 2009, and the energy table is headed 2009. The text adds that most of the wall and floor tile units set up earlier have closed, while the sanitary ware and refractory units are flourishing. Treat the totals as scale, not as today's count, and give a buyer your own bills.

## Printed counts and the divisions (my calculation)

- Units: 225 as printed (counts by kind and size are on the live Thangadh page)
- Turnover per unit: Rs 150 crore / 225 = Rs 0.67 crore, about Rs 67 lakh
- People per unit: 15,000 / 225 = about 67
- Energy bill ceiling: 30% x Rs 150 crore = Rs 45 crore; 35% x Rs 150 crore = Rs 52.5 crore

Counts are the profile's own, from a 2009 directory. The profile spells the place Thangarh in places.

## What Senseible does here

Senseible reads fuel invoices and electricity bills into monthly records, so you can give a buyer your own totals beside the 2009 cluster average. It is not a third-party verifier and does not issue credits.

- [Thangadh sanitaryware cluster energy and carbon](https://senseible.earth/answers/thangadh-sanitaryware-cluster-energy-and-carbon)
- [Thangadh kiln gas per piece](https://senseible.earth/answers/thangadh-sanitaryware-kiln-gas-per-piece)
- [Green loan readiness check](https://senseible.earth/green-loan-check)

Sources: [UNIDO, Cluster profile: Thangadh ceramic industries (SAMEEEKSHA)](https://sameeeksha.org/pdf/clusterprofile/ThangadhCeramicClusterBrief.pdf)

Last reviewed 2026-11-05. Counts are from a 2009 directory. Turnover and jobs are the profile's estimates and carry no year in the text.