Do greenwashing rules apply to a LinkedIn post about our carbon footprint?
Treat them as if they do. A company post promoting its products or credentials is communication to customers, and India's 2024 greenwashing guidelines expect environmental claims to be specific and backed by evidence. Post the figure, the year and the scope, and link to where the method is explained.
Safer post
- Our 2025-26 Scope 1 and 2 emissions were 420 t CO2e, from our fuel invoices and electricity bills.
- Link to a page with the method and data sources.
Riskier post
- We are now a green company.
- Carbon neutral factory, without retired credits and full scope.
What Senseible does here
Senseible keeps each figure behind a claim traceable to the invoices and bills it came from, so a reader can check the number rather than take the wording on trust.
Sources: ISO 14021, Environmental labels and declarations: self-declared claims (iso.org), GHG Protocol Corporate Standard
Last reviewed 2026-10-23.